This is #UpAgain
We must overcome life’s challenges to achieve our full potential.
In November 2019, the International Skating Union (ISU) launched #UpAgain an emotional and inspiring campaign based on one simple principle: we must overcome life’s challenges to achieve our full potential. The campaign took a greater meaning as we faced one of the biggest challenges humankind has encountered in decades, the COVID-19 pandemic.
This season the campaign evolves into This is #UpAgain. Athletes celebrate life back on the ice, share how they stay strong and have the opportunity to thank those who supported them through tough times.
This is #UpAgain, The Show available monthly on YouTube
Although 2021 has not taken the positive turn everyone was hoping for yet, there will still be plenty to look forward to this year. The ISU will be launching the UpAgain Show, a new monthly show which will be aired on the Skating ISU YouTube Channel.
Host and TV Presenter, Elma Smit, will welcome some of the world’s greatest ice-skating stars and will be deep diving into their extraordinary stories.
These athletes are incredibly inspiring and will share tips and will be taking part in some fun games you don’t want to miss! They will also be putting fans to the test, by throwing a few challenges their way.
This is UpAgain, a documentary series will give fans a closer insight into the return of International Competitions. Available in “avant premiere” through the ISU Newsletter, a four-part series will be released at the end of the season giving you exclusive behind the scenes access to what it feels like for the athletes to get back to competing on international ice, to train, relax and even get to socialise. So don’t forget to sign up to the newsletter!
Catch up with last season’s #UpAgain initiatives
When Figure Skating athletes and fitness enthusiasts stayed in shape with the online ISU Figure Skating training sessions you can still take part in. Hosted by top coaches, choreographers and other Figure Skating professionals from a selected number of ISU Centers of Excellence, all sessions are available on the Skating ISU YouTube Channel.
Additionally, the ISU shared several #UpAgain stories which showcased how some of the world’s best Skaters beat adversity and there will be more to come. Athletes also provided tips on how to stay physically fit and active and how to maintain a healthy mind, all within the comfort of their own homes, on the ISU Social Media platforms. Much more will be coming your way, so stay tuned!